Any good contractor knows the value of a good remodel. Taking something old or outdated and turning it into something new and inviting can spell wonders for end results and goals. Websites have evolved a lot since their inception, offering unique features and interactive places to click, and now are generally a lot more interesting to look at and explore. There's no set timetable for when it's best to upgrade your website, but it's important not to let it go on too long without maintenance. Here are 10 signs that your website might be looking for an upgrade and why.
Though old houses have their charm and hold a soft spot in our hearts…it's hard to say the same for websites. When they have confusing menus, unappealing colors, or an annoying chatbot that never leaves you alone, it's easy to click the X and never return. Design can make or break your website, and making sure that it's both inviting, accessible, and appealing to navigate will drastically change its performance and ranking on searches. These days you don't need a team of website designers and coders to build it for you, either. Unless you envision a precise and potentially complicated build, tons of templates and custom website builders can help you get started with little to no effort.
In addition to its design on a desktop, making sure it can run on any device with a smaller or potentially larger screen is essential. Close to 60% of all online traffic is done on mobile devices, so make sure that your website is not only operable but also navigable on your phone. You generally have less than 1 minute to keep your client or customer on your website before they click away. Ensuring your website can be accessed easily from anywhere will dramatically affect your ranking.
Over the years, any good company reevaluates its branding, and sometimes aspects of your business may change or evolve, and it's crucial for your website to reflect that. Sometimes it's as simple as removing or adding a service or something as complicated as a logo and appearance overhaul. When your website changes along with your business, it makes it much more recognizable to your clients and customers making it easier for them to find your business online.
One of Google's most impactful ranking factors is page speed and how long everything on your website takes to load. The BBC found that sites lost 10% of their users for every 1 second of loading delay that occurred. Many tools, such as Google's page speed tester, will analyze your website health and point out specific issues that may need attention. Sometimes rebuilding your website can be easier than having to comb through your entire website patching holes. If you're unsure, hiring a website agency to analyze your website for you and develop a plan of action can be easier (and possibly more financially efficient).
In 2021, Google released a large update that added page experience trackers affecting your website rank in search engine result pages (SERPs). Based on several factors, Google analyzes your entire website, and based on specific metrics, it determines where your website should rank compared to others. Google's "Core Web Vitals" are defined as follows:
Websites and the tools we use to build them have evolved over time and can significantly affect user experience, ranking, and overall performance. If your website has these older features, it may be a good sign for an upgrade:
When you don't feel that your website is best suited for your company and business objectives, it's a definite sign of change. Your website is meant to assist you and make garnering new customers and clients easier while also possibly making you some revenue in the process. However, it is important to recognize when your website is hurting more than helping.
Here are some examples of what could signal a need for change:
Updating your website can seem daunting, but the end result is worth the potential strife. Everything in the world is moving digitally, and keeping up, if not getting ahead of that curve, will set you and your company apart from the competition. With all the resources and tools available today, there is little excuse to explore at least the possibilities of what updated websites or features can offer. Using the services of a professional developer or website agency helps you skip the stress of figuring out everything on your own.The faster your website starts working for you, the easier it will be for you to start work for your clients.
Contractor Websites Made Easy